Client: Fletcher Jones Motorcars
EV Showcase
project overview
Cinematic Showcase | Electric in Motion
The Assignment
Electric doesn’t mean quiet. It means bold, clean, and built for what’s next.
This showcase puts EVs in their element—lit like a concept car in the studio, then let loose across SoCal’s iconic backdrops: the raw grit of downtown, the calm of the coast, and the wide-open desert. It’s all about movement, color, and contrast.
The deliverables
1 Cinematic Horizontal Video (60s cut for hero banners, YouTube, and dealership websites)
1 Behind-the-scenes (BTS) cut capturing the vibe on set and the visual process