Client: Fletcher Jones Motorcars
Lunar new year
project overview
Cinematic Showcase | Capture the Energy of Lunar New Year
The Assignment
A dealership group celebration that feels sharp and modern. This was a multi-brand shoot layered with motion from traditional dragon dancers and cinematic sequences through downtown Los Angeles.
No heavy messaging, just strong visuals and local culture fused into a seasonal drop.
The deliverables
1 Cinematic Horizontal Video (for hero banners, YouTube, and dealership websites)
Behind the Scenes Horizontal Video (add a cinematic look behind the lens, a humanizing layer that reinforces brand authenticity)